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Strategic sport communication model

Strategic sport communication model

All of the preceding pages in this chapter lead to the formulation of a unified...

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New sport media: Interactivity and the internet

New sport media: Interactivity and the internet

The phrase "new sport media" incorporates two aspects: sport communication and new media. As discussed...

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Career options for sport communication: Five segments

Career options for sport communication: Five segments

This chapter describes the five major career segments of sport communication (see figure 2.1): management,...

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