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The constancy of good sport marketing

The constancy of good sport marketing

This is an excerpt from Sport Business Handbook-Revised Edition, The by Rick Horrow,Rick Burton &... Read More

The Fair Pay to Play Act

The Fair Pay to Play Act

This is an excerpt from Human Resource Management in Sport and Recreation-4th Edition by Packianathan... Read More

Liability and sports-related injury

Liability and sports-related injury

This is an excerpt from Human Resource Management in Sport and Recreation-4th Edition by Packianathan... Read More

Perceived fairness in college athletics

Perceived fairness in college athletics

This is an excerpt from Human Resource Management in Sport and Recreation-4th Edition by Packianathan... Read More

Using market segmentation to increase returns

Using market segmentation to increase returns

This is an excerpt from Canadian Sport Marketing 3rd Edition With HKPropel Access by Norm... Read More

Social marketing in sport

Social marketing in sport

This is an excerpt from Canadian Sport Marketing 3rd Edition With HKPropel Access by Norm... Read More

The NBA brand in Canada

The NBA brand in Canada

This is an excerpt from Canadian Sport Marketing 3rd Edition With HKPropel Access by Norm... Read More

Data and decision-making

Data and decision-making

This is an excerpt from Applied Sport Business Analytics With HKPropel Access by Christopher Atwater,Robert... Read More

Comparative analysis of male and female athlete salaries

Comparative analysis of male and female athlete salaries

This is an excerpt from Applied Sport Business Analytics With HKPropel Access by Christopher Atwater,Robert... Read More