The constancy of good sport marketing
This is an excerpt from Sport Business Handbook-Revised Edition, The by Rick Horrow,Rick Burton &... Read More
The Fair Pay to Play Act
This is an excerpt from Human Resource Management in Sport and Recreation-4th Edition by Packianathan... Read More
Liability and sports-related injury
This is an excerpt from Human Resource Management in Sport and Recreation-4th Edition by Packianathan... Read More
Perceived fairness in college athletics
This is an excerpt from Human Resource Management in Sport and Recreation-4th Edition by Packianathan... Read More
Using market segmentation to increase returns
This is an excerpt from Canadian Sport Marketing 3rd Edition With HKPropel Access by Norm... Read More
Social marketing in sport
This is an excerpt from Canadian Sport Marketing 3rd Edition With HKPropel Access by Norm... Read More
The NBA brand in Canada
This is an excerpt from Canadian Sport Marketing 3rd Edition With HKPropel Access by Norm... Read More
Data and decision-making
This is an excerpt from Applied Sport Business Analytics With HKPropel Access by Christopher Atwater,Robert... Read More
Comparative analysis of male and female athlete salaries
This is an excerpt from Applied Sport Business Analytics With HKPropel Access by Christopher Atwater,Robert... Read More