Your Yoga Business

The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way.

In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment.

Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of

• reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
• defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
• building a business plan by clarifying your dreams and setting your goals;
• refining your message by mastering consistent and courageous marketing;
• implementing your plan by creating connections and identifying strategies; and
• getting it done by knowing how to be the boss you need to be.

Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success.

Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Note: A code for accessing HKPropel is included with all print books.

Audience

Yoga teachers, yoga teacher trainers, and yoga business owners.

Part I. Imagine Your Business
Chapter 1. Envision Your Dreams
Chapter 2. Tell Your Story
Chapter 3. Craft Your Visual Identity

Part II. Define Your Goods and Services
Chapter 4. Explore Business Types
Chapter 5. One-to-One and Group Sessions
Chapter 6. Workshops, Trainings, Immersions, and Retreats
Chapter 7. Virtual Offerings
Chapter 8. Menu of Services
Chapter 9. Products and Merchandise

Part III. Build Your Business Plan
Chapter 10. Assess Your Existing Business
Chapter 11. Set Goals
Chapter 12. Connect Your Content

Part IV. Refine Your Message
Chapter 13. Grassroots Marketing
Chapter 14. Digital and Social Media Marketing
Chapter 15. Event Marketing
Chapter 16. Your Marketing Schedule

Part V. Work Your Plan
Chapter 17. Create Connections
Chapter 18. Identify Strategies

Part VI. Get It Done
Chapter 19. Master the Big Four
Chapter 20. Act Like a Boss

Epilogue
Appendix: Your Yoga Business Road Map

Ava Taylor is an avid yogi and a tenacious, creative entrepreneur.

As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market.

She is the go-to strategist for yoga business owners looking to get their businesses to the next level. She is known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.

Her personal mission is to bring the tools of yoga and wellness to communities of all kinds.

Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.

Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University. She has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.

She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor coproduced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.

Based in New York City, she travels the world doing yoga with her clients and community as often as she can.

“Your Yoga Business cuts through the noise and confusion around spirituality and business, showing a path where they can be mutually supportive. Ava lays a path to build a business for good while living a yogic lifestyle. The book is a go-to guide for anyone who is bringing yoga into the world. Step by step, she walks you through all you need to know to make your vision for a more beautiful world a reality. It doesn’t matter if you are starting from ground zero or already an established yoga entrepreneur—there is something here for everyone.”
—Robert Mulhall, CEO of Kripalu Center for Yoga & Health

“There is no one in the wellness industry like Ava Taylor—a true pioneer, visionary, and tenacious entrepreneur. Her work in the space has revolutionized the wellness conversation, helping to take what was once seen as a scattered talent marketplace into systems of organization, with true support for yogis and wellness professionals. I am so fortunate to have worked with Ava; her heart has always been in the work fully, and she prioritizes the most important balance in business: relationships first and results a close second. I’m excited for the world to learn from her and indulge in this read.”
—Britton Darby, Global Marketing Lead for lululemon and Founder of earth + water wellbeing

Assess Your Existing Business
Envision Your Great Dream
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