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Sustainable Tourism PDF With Web Resource

Sustainable Tourism PDF With Web Resource

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    Ebook

    Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today’s most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor.

    Sustainable Tourism provides an overview of exciting developments in the sustainable-tourism industry. It helps new entrepreneurs assess the viability of ideas and products against sustainable criteria. Through sequential chapters, it delivers step-by-step instructions for minimizing environmental impact, establishing sustainability practices, obtaining financing, and marketing to and reaching customers. The standards-based text also examines how the United Nations World Tourism Organization (UNWTO) Sustainability Guidelines shape sustainable tourism, providing a global framework from which to build the skills needed for success.

    Key features include the following:

    • 13 online video case studies of sustainable tourism destinations from around the world give students a global text from which to build their own businesses and provide a model for how sustainable tourism works.

    • An online workbook guides learners through the completion of a business plan by the end of the term.

    • An online image bank presents photos, figures, and tables from the book that may be downloaded for use in presentations.

    • Forms and worksheets from the book are available for download.

    • A professional development workbook, “Creating a Tourism Career from Scratch” (appendix B), is a reference for entrepreneurs starting or advancing in their careers.

    Loaded with case studies, the book illustrates what works and what doesn’t when starting a sustainable tourism business. It describes how to integrate sustainability practices into daily operations, maximize the use of the web and social media in marketing, and overcome challenges in sustainable tourism. The text covers every important topic in a business start-up, including financial forecasting and analysis, customer service systems, hiring, training, and managing turnover.

    Sustainable Tourism: Business Development, Operations and Management is the starting point for all who want to develop an eco-friendly product, integrate sustainability principles into their businesses, and turn their dreams into a business reality.

    Table of Contents

    Chapter 1. Introduction to Sustainable Tourism

    Learning Outcomes

    Why Should Tourism Be Sustainable?

    History of Sustainable Tourism

    What Do We Call It?

    Need for Sustainable Tourism

    Who Are the Tourists?

    Trends in Sustainable Tourism

    Meeting the Challenge

    Summary

    Glossary

    Review Questions

    Video Case Study

    References

    Chapter 2. Strategic Planning for a Sustainable Tourism Business

    Learning Outcomes

    What Is a Strategic Plan?

    Create a Mission Statement

    Conduct an External Review of the Environment

    Conduct an Internal Review of Your Business

    Set Goals and Objectives

    Analyze the Market

    Define Your Product

    Identify and Select Viable Strategies

    Implement the Plan

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    Chapter 3. Sustainability Practices for Development and Operations

    Learning Outcomes

    Minimizing Environmental Impact

    Establishing Sustainability Policies

    Integrating Environmental Policies Into Daily Operations

    Assessing Impacts

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 4. Sustainability Standards and Certification

    Learning Outcomes

    The Role of Tourism Standards

    Existing Programs

    Confusion in the Marketplace

    Global Tourism Standards

    Certification and Your Bottom Line

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 5. Marketing Your Product

    Learning Outcomes

    The Four Ps of Marketing

    Developing a Marketing Plan

    Product–Market Match

    Marketing Activities

    Marketing Forecasts

    Monitoring and Evaluating Marketing Activities

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 6. Making the Internet Work for You

    Learning Outcomes

    What Is Web 2.0?

    How Social Media Is Changing Tourism

    Implications for Sustainable Tourism Business Managers

    Maximize Your Web Presence

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 7. Working With the Travel Trade

    Learning Outcomes

    Understanding the Travel Trade

    The Consumer’s Relationship With the Travel Trade

    The Difficulty in Selling Sustainable Tourism

    Helping the Travel Trade Sell Sustainable Tourism

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 8. Marketing Partnerships

    Learning Outcomes

    Tour Packaging

    Cooperative Marketing

    Festivals and Events

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 9. Managing the Bottom Line

    Learning Outcomes

    Obtaining Financing

    Financial Forecasting

    Financial Analysis

    Accounting

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 10. Customer Service

    Learning Outcomes

    Customer Service Process

    Customer Service and Interpretation

    Problems in Customer Service

    Qualifying Customers

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    Reference

    Chapter 11. Hiring and Retaining Staff

    Learning Outcomes

    Hiring

    Training

    Policies in Human Resource

    Managing Turnover

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 12. Managing Business Risk

    Learning Outcomes

    Loss Categories

    Insuring Against the Odds

    Risk Management Strategies

    If the Worst Happens

    Summary

    Glossary

    Review Questions

    Video Case Study

    Your Business Plan

    References

    Chapter 13. Business Plans

    Learning Outcomes

    The Need for a Business Plan

    Preparing a Business Plan

    Business Plan Workbook

    Summary

    Glossary

    Review Questions

    Video Case Study

    Reference

    About the Author

    Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. She is also a Travel Media Association of Canada award recipient for the best environmental/responsible tourism feature. Her travel writing has appeared on BBC Travel and Vacay.ca among other publications.

    Ancillaries

    All ancillary materials for this text are FREE to course adopters and available online at www.humankinetics.com/SustainableTourism1E


    The web resource includes 13 video case studies featuring sustainable tourism destinations around the world. The resource also includes a business plan workbook and forms that aid in step-by-step preparation for a tourism center.

    An image bank is also available and offers most of the figures, photos, and tables from the book, sorted by chapter. The images are provided as separate files for easy insertion into tests, handouts, slide presentations, and other course materials.

    The image bank is free to course adopters and available at www.HumanKinetics.com/SustainableTourism.

    To use outside of a college or university course, you may purchase this image bank by clicking on the Add to Cart button near the top of this page and proceeding through checkout. Once your order is complete, you can immediately access the content at www.HumanKinetics.com/SustainableTourism.