This custom ebook includes chapters from Applied Sport Management Skills, Third Edition, and Managing Sport Events, Second Edition. It has been specifically designed for students taking the course Introduction to Sports Administration (PE1050) at Grande Prairie Regional College.
Audience
Custom ebook for students taking the course Introduction to Sports Administration (PE1050) at Grande Prairie Regional College. Event Sponsorship
From Managing Sport Events, Second Edition
Event Marketing
From Managing Sport Events, Second Edition
Event Budgeting
From Managing Sport Events, Second Edition
Strategic and Operational Planning
From Applied Sport Management Skills, Third Edition
Risk Management and Negligence
From Managing Sport Events, Second Edition
Controlling Quality, Financials, and Productivity, and Managing People
From Applied Sport Management Skills, Third Edition
Team Development
From Applied Sport Management Skills, Third Edition
Motivating to Win
From Applied Sport Management Skills, Third Edition
Leading to Victory
From Applied Sport Management Skills, Third Edition
Robert N. Lussier, PhD, is a professor of management at the birthplace of basketball, Springfield College, where more than one-third of the students compete in 27 intercollegiate athletic teams. He has taught undergraduate and graduate sport management students for more than 30 years. He has also supervised sport internships and serves as an advisor for sport management research projects.
Lussier was an intercollegiate cross country and track athlete and has coached at the college, high school, and youth levels. He is a prolific writer with more than 444 publications, including articles in top refereed journals. Over one million people globally have used his textbooks, earning him an unsurpassed national and international reputation as an author and keynote speaker.
David C. Kimball, PhD, is a professor of management and the director of the sport management program at Elms College. He teaches sport management and sport marketing courses. As coordinator of the sport management internship program, he has placed many students in internships that offer real-world experience.
Kimball has helped develop and promote sporting events for organizations such as Junior Achievement and the JCC Maccabi Games, and he coaches and supervises Maccabi athletes each summer. He has an expansive network of friends and acquaintances in the sport management field; many of the case studies in this book arose from these relationships.
T. Christopher Greenwell, PhD, is a professor in the department of health and sport science at the University of Louisville in Kentucky. He has taught event management since 2002 and has published several articles on unique aspects of the service environment at sporting events and how these can be used as an effective marketing tool.
Greenwell has direct experience as an event manager, having planned and coordinated the event management, promotions, and game operations for all athletic events in an NCAA Division I athletic program. Events under his management set attendance records in men’s and women’s basketball, volleyball, and women’s soccer. Greenwell was also an event volunteer for major events such as the Super Bowl, the PGA Championship, the Ryder Cup, NASCAR races, and the World Equestrian Games.
Greenwell and his wife, Donna, reside in Louisville. In his free time, he enjoys watching mixed martial arts and playing fantasy football.
Leigh Ann Danzey-Bussell, PhD, is an associate professor of sport management at Trevecca Nazarene University in Nashville. She has taught event and facility management courses since 2006. In 2008, she was named Outstanding Professor of the Year by Sigma Phi Epsilon, Gamma Chapter, at Ball State University in Muncie, Indiana.
Danzey-Bussell has over 25 years of experience working in the sport industry in various capacities in NCAA Division I, II, and III programs and NAIA programs as well as in the nonprofit sector. She has served as the executive director of Team Clydesdale International, a nonprofit organization responsible for hosting national and world championships in various events. She also worked as the media relations coordinator for the United States Golf Tour, and she was a sport information director responsible for event management and promotion at the University of Alabama, University of South Alabama, and Northeast Louisiana University. Danzey-Bussell serves as the chair of the North American Society for Sport Management’s Teaching & Learning Fair. A former member of the finance committee for the North American Society for the Sociology of Sport, she is currently a member of the Drake Group and the Nashville Sports Council and is a TNPromise mentor.
Danzey-Bussell has volunteered for local, regional, and national sporting events, including American Heart Association walks, Southeastern Conference gymnastics championships, two NCAA Final Fours (Indianapolis and Atlanta), NCAA swimming and diving championships, the 2018 NCAA men’s basketball tournament (rounds 1 and 2) in Nashville, the 2018 Music City Bowl, the 2012 Super Bowl in Indianapolis, the 2019 Super Bowl in Atlanta, the 2019 Southeastern Conference men’s basketball tournament, and the 2019 NFL draft. She also served the University of Alabama as the alumni chapter president for the state of Indiana for 10 years.
Danzey-Bussell enjoys attending and watching sporting events, sharing movies with her family, and cooking. She and her husband, Timothy, and daughter, Sophie Grace, reside in Nolensville, Tennessee.
David J. Shonk, PhD, is an associate professor in the School of Hospitality, Sport, and Recreation Management at James Madison University in Harrisonburg, Virginia, where he conducts research in sport event management and has taught a course in sport facility and event management. Shonk has worked as a meeting and event planner in both professional sports and the nonprofit sector since 2003. During that time he was responsible for planning a range of conferences, tours, and events, including concerts, on-field promotions, and special events such as the Carolina League All-Star Game. He also worked as marketing director of the Salem Professional Baseball Club and director of development at DECA, Inc.
In 2011, Shonk founded the all-volunteer organization Harrisonburg-Rockingham Sports Commission, where he serves as the executive director. He also currently serves as associate editor for the Sport Management Education Journal.
Shonk lives in Harrisonburg with his wife, Jennifer, and their children, Ashley and Ryan. He is an active board member with Valley Fellowship of Christian Athletes and enjoys traveling with his family.
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