Fundraising for Sport and Athletics 3rd Edition

Explore innovative fundraising strategies.

Most athletic organizations—ranging from youth and junior levels to collegiate and Olympic levels—have insufficient finances to meet operational needs, requiring personnel to learn to proactively address resource deficiencies. Fundraising has become a critical strategy for bridging these financial gaps and covering essential expenses. This is particularly true in today’s financial landscape, in which the competition for fundraising dollars has exponentially increased.

In the third edition of Fundraising for Sport and Athletics, author Richard Leonard expands upon the foundation of fundraising offered in previous editions with advanced strategies, updated fundraising program examples, and additional scholarly support of the administrative concepts. The discussion of fundraising programs has been developed to include additional aspects of the fundraising campaign, including situational analysis, problem and goal statements, and tentative strategies. This edition modernizes the fundraising administrative concepts to integrate the most current standards and operational functions.

Whether you are a student studying to be an athletic administrator or you are already a fundraising administrator, Fundraising Sport and Athletics contains the ideal mix of fundraising theory and practice that is essential for achieving athletic organization success.

Formerly published by FiT Publishing.

Audience

Resource for students studying to be athletic administrators and for fundraising administrators already working in the field.

Section I. The Administration of Fundraising Programs

Chapter 1. Introduction to Fundraising
Chapter 2. Fundraising Program Planning
Chapter 3. Fundraising Program Organization
Chapter 4. Human Resources: Staffing and Onboarding
Chapter 5. Human Resources: Training, Performance Evaluation, Reward Systems, and Employment Separations
Chapter 6. Development of a Fundraising Board of Directors
Chapter 7. Fundraising Volunteers
Chapter 8. Marketing Research
Chapter 9. Marketing Mix
Chapter 10. Marketing Communication
Chapter 11. Financial Controls and Evaluation
Chapter 12. Advanced Fundraising Strategies

Section II. Fundraising Events

Chapter 13. Introduction to Fundraising Events and Activities
Chapter 14. Introduction to Fundraising Programs

Section III. Summer Sport Camp Fundraisers

Chapter 15. Summer Camps as Fundraisers

Richard Leonard, PhD, is currently a professor of business administration and management at Flagler College in Tallahassee, Florida. His primary teaching focus is strategic management, with secondary instruction in human resource management and marketing. For eight years at Flagler, Dr. Leonard was the department chair for business administration and accounting. His duties included curriculum improvement, human resource management of departmental faculty (full-time and adjunct), development of departmental initiatives, and participation in external departmental activities and promotions. In addition to his duties at Flagler College, Dr. Leonard was on the sport management faculty at the United States Sports Academy (USSA). His principal areas of instruction at USSA were doctoral and graduate-level courses in strategic management, strategic marketing, human resource management, event planning, and fundraising.

A prolific author, Dr. Leonard’s textbooks include Summer Sports Camps 101: A Guidebook for Development and Operation (2015), Principles of Sport Administration (2013), and The Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, Third Edition (2017). Additionally, he has written numerous articles in the field of sports administration. These articles, published by the American Volleyball Coaches Association, encompass every aspect of sport management, including planning, organization, human resource management, and strategic management.