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Career Development in Recreation, Parks, and Tourism

Career Development in Recreation, Parks, and Tourism

A Positioning Approach

$65.95 CAD


Product Format

    Career Development in Recreation, Parks, and Tourism: A Positioning Approach outlines a step-by-step plan for career development based on the technique of positioning. In contrast to traditional job search methods, the positioning approach shows you how to increase your chances of securing your preferred job by placing yourself close to the person with whom you want to work, the place or organization where you want to work, or the position that fulfills your career goals. Using the positioning approach, author Robert B. Kauffman has guided students through internship into the profession and beyond.

    Based on contemporary research and literature, Career Development in Recreation, Parks, and Tourism: A Positioning Approach prepares students for the next step in their preprofessional and professional careers. This resource offers expert advice and tested techniques to help students do the following:

    Decide on the job they want and begin to proactively seek out opportunities in that area. Determine the knowledge, skills, abilities, and experiences (KSAEs) required to get the job they want and start developing those KSAEs. Use professional networking to meet people in the field and advance their career goals. Gather information on the field, the organizations they want to work for, and the positions they’re interested in so they can better show where they fit in the organizations and why they should be hired. Engage in one-on-one interviews with the people in charge of hiring at the target organizations. Prepare for interviews and develop the tools they’ll need during the job search, including resumes, cover letters, portfolios, and business cards.

    The book includes individual and group exercises to help students better understand each step in the positioning approach, as well as sample resumes, letters, and e-mails. It also features stories from students and professionals who describe how they used the positioning approach to reach their career goals. Throughout the text, the author provides examples, tools, and tips from his years of experience helping students use the positioning strategy. He also offers techniques for succeeding in more traditional job searches, including preparing for the formal job interview.

    Jump-start your current career or learn how your coursework and field experiences can open doors to your career goals. Whether you’re just beginning a course of study or just entering the profession, Career Development in Recreation, Parks, and Tourism: A Positioning Approach will help you develop the skills and tools to get the job you want.


    Audiences:Supplemental textbook for recreation, parks, and tourism students to position their undergraduate coursework, practicums, field experiences, and internships to align with their future career path; reference for professionals considering their next career step.

    Chapter 1 The New Paradigm

    Discovering the Positioning Model

    Positioning and the Seven-Step Sales Model

    Positioning in Recreation, Parks, and Tourism

    Nine Steps to Positioning Yourself

    Case Study: Sally Herr

    Paradigm Shift

    Putting It All Together


    Exercise 1.1: Comparing Your Resume With Sally Herr’s

    Exercise 1.2: Surveying Your Hidden Jobs

    Exercise 1.3: Determining Your Hidden Jobs

    Chapter 2 Proximity Is Everything . . . Well, Almost Everything

    Where do I want to work?

    Seeking Proximity in Your Job Search

    Determining Your Career Goal or Where You Want to Work

    Putting It All Together

    Exercise 2.1: Analyzing Sally Herr’s Career Path

    Exercise 2.2: The Blank Resume

    Exercise 2.3: Which Student Example Is Closest to Your Story?

    Exercise 2.4: The Five Ws and Developing Your Career Goal

    Exercise 2.5: Finding a Job Announcement on the Internet

    Exercise 2.6: My Favorite Job

    Exercise 2.7: My Least Favorite Job

    Exercise 2.8: Analyzing Your Resume

    Exercise 2.9: The Blank Resume—Part II

    Chapter 3 Being Proactive, not Reactive

    Do I actively seek the job I want, or do I wait for it to come to me?

    Benefits of a Proactive Attitude

    Assessing How Proactive You Are

    Proactive Career Development Traits

    Putting It All Together


    Exercise 3.1: Proactive Career Development Instrument

    Exercise 3.2: Proactive Job Search

    Exercise 3.3: Proactive Job Search Skills

    Chapter 4 Think Evaluation

    Why should they hire me?

    Starting With the Evaluation Instrument

    Determining Your KSAEs From Job Announcements

    Think Evaluation as Part of the Traditional Job Search Process

    Putting It All Together

    Exercise 4.1: Evaluating Sally Herr’s Resume

    Exercise 4.2: The Hiring Unit

    Exercise 4.3: Determining Your KSAEs

    Chapter 5 Bridging

    Am I prepared for the job I seek?

    Understanding Bridging

    Academic Preparation

    Professional Development

    Continuing Education

    Volunteer Activities

    Acquiring Your KSAEs

    Putting It All Together

    Exercise 5.1: Your Plan to Obtain the KSAEs You Need

    Exercise 5.2: The Blank Resume

    Exercise 5.3: A Comparative Analysis of Your KSAEs

    Exercise 5.4: Now that You Know What to Do, What Should You Do?

    Chapter 6 Professional Networking

    How do I meet the person who will hire me?

    Professional Networking

    Avoiding Black Holes

    Developing Your Professional Family

    Professional Mentoring

    Putting It All Together


    Exercise 6.1: Identifying People

    Exercise 6.2: Working the Room

    Exercise 6.3: Networking Costs and Benefits

    Exercise 6.4: Living Legends

    Chapter 7 Casing the Joint

    Do I know everything about the organization and the job I seek?

    Places to Look

    Casing the Field

    Casing the Organization

    Researching the Position

    Casing the People

    Positioning Yourself

    Putting It All Together

    Exercise 7.1: Casing the Joint Worksheet

    Exercise 7.2: Introductory E-Mail

    Chapter 8 The One-on-One Interview

    Who within the organization can hire me?

    The Seven-Step Sales Model and Positioning

    The Seven-Step Model and the One-on-One Interview

    The Individual Job Announcement

    Dressing for Success

    Seating Arrangements

    Starting the Conversation

    Putting It All Together

    Exercise 8.1: Seating Arrangements

    Exercise 8.2: The Good Listener

    Exercise 8.3: Perfecting Your Greeting and Introduction

    Exercise 8.4: Writing Your Individualized Job Announcement

    Chapter 9 The Formal Interview

    How should I prepare for a traditional interview?


    Typical Questions

    Questions for Recent Graduates

    Transition Questions

    Gotcha Questions

    Three-Doors Questions

    Inappropriate or Illegal Questions

    Phone Interviews

    Following Up

    Putting It All Together

    Exercise 9.1: Mock Interview

    Exercise 9.2: Mock Phone Interview

    Exercise 9.3: Talking to Your Talking Points

    Chapter 10 You and Your Resume

    Does my resume reflect who I am?

    Design Principles

    Reverse Chronological and Functional Approaches

    Parts of Your Resume

    Your Resume as an Art Form

    Putting It All Together


    Exercise 10.1: Individual Resume Assessment

    Exercise 10.2: Group Resume Assessment

    Chapter 11 Portfolios and Business Cards

    Do I have the job search tools I need to obtain the job I seek?

    Types of Portfolios

    Layout Considerations

    Parts of Your Portfolio

    Business Cards

    Putting It All Together

    Exercise 11.1: Business Cards

    Chapter 12 Cover Letters and E-Mails

    Do I have the job search tools I need to obtain the job I seek?

    Cover Letters

    E-Mail and Other Electronic Communications

    Putting It All Together


    Exercise 12.1: Writing a Cover Letter

    Chapter 13 Putting It All Together

    Exercise 13.1: Applying the Positioning Model

    Robert B. Kauffman, PhD, is a professor in the recreation and parks management department at Frostburg State University in Frostburg, Maryland, where his work with students as internship supervisor led to the development of his theory of job search positioning.

    As a researcher, Kauffman has focused on the study of resume construction and the evaluation criteria of employers reviewing resumes of job candidates. Kauffman also was the editor of Employ, a former publication of the National Recreation and Parks Association, which provided tips and tools for the job search and career opportunities in the recreation and parks field.

    In April 2005, he received the Citation Award from Maryland Recreation and Parks Association, the highest award presented to individuals who have made a significant contribution to recreation and parks movement in Maryland. Kauffman was awarded two Golden Quill Awards in 1990 and in 1989 from the American Camping Association for literary contribution to the camping field. In 1989, Kauffman received the Golden Eagle Award from the Council for International Non-theatrical Events (CINE) for his film Cold, Wet, and Alive. He received this award a second time in 1994 for his film Heads Up.

    Kauffman designed and built the home where he and his wife, Sally, reside in Frostburg. In his free time, he enjoys home construction projects, whitewater canoeing, rafting, and wilderness canoeing and camping.