Business of Personal Training Online CE Course Without Book, The

NOTE: The book The Business of Personal Training is required for successful completion of this course but is not included with this purchase. Purchase this Online Course Without Book only if you already own the book or ebook.

This package includes the following:

• Online study guide
• Online continuing education exam

This study guide reinforces the content from the book The Business of Personal Training (which is not included with this package). It helps you prepare for the 100-question exam that tests your understanding of the concepts presented.

Once you pass the exam, you can print a certificate for continuing education credits.

Learning Objectives

• Understand the roles a personal trainer plays and what a personal trainer should and should not do in regard to the scope of the profession.
• Explain the need to build your own business while working under the umbrella of your employer’s company.
• Know the differences between working as an independent contractor for another company and working for yourself.
• Understand the various aspects of opening your own brick-and-mortar facility and be aware of the different hats you must wear as an owner-operator.
• Be able to analyze your target market and determine the type of facility and location that best suit your market.
• Be able to determine the structure of your business, choose the correct business entity, and set up your business systems.
• Know how to screen, interview, and hire employees.
• Understand organizational structure and be able to define staff responsibilities and lines of reporting.
• Be able to select the insurance that you will need for your business.
• Be able to determine your precise offerings and what you are going to charge for them.
• Know how to develop the forms and contracts that you will need to keep appropriate records.
• Be able to track and manage expenses and income to maximize the profitability of your business.
• Know how to perform financial analyses and write reports to maximize the profitability of your business.
• Identify key performance indicators that can quantify how well your company is doing.
• Be able to create public awareness through effective marketing and recognize sales opportunities.
• Explain how to develop relationships based on effective communication.
• Know how to delegate and outsource tasks when you do not have the time, the skill, or the desire to do a particular task.
• Be able to grow your business by improving member and client retention, creating intellectual property, and helping more people.

Audience

Certified fitness professionals and personal trainers operating their own personal training business or working for a gym or fitness facility.