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Administration of Intercollegiate Athletics

Administration of Intercollegiate Athletics

$117.95 CAD


Product Format

    Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all who aspire to work in this exciting field. This wide-ranging compilation of vital material on the subject of athletics administration is the most comprehensive textbook available to instructors of upper-level courses in sport management and a valuable resource for those in Division I, Division II, Division III, junior college, and National Association of Intercollegiate Athletics levels.

    This textbook takes a unique approach in the domain of sport education. Contributors to the text, chosen for their widely acknowledged expertise in collegiate athletics administration, provide students with access to ideas from top researchers in the field to incorporate into their evolving professional philosophy. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing, and alumni relations. These topics, in addition to those on media relations, facility and event management, and athlete services are unparalleled to any other text in the industry. There is detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations, and media production in today’s college athletics.

    Learning tools in Administration of Intercollegiate Athletics enrich students’ understanding:

    • Leadership Lessons provide key points, inspiring a leadership mind-set that is critical to success in today’s world of college athletics administration.

    • Opening scenarios and chapter objectives create a framework for learning, highlighting critical points and translating material to a real-world setting.

    • Sidebars and case studies call out important concepts from readings.

    • Industry Profile Q&As offer students a chance to see how working administrators reached their present roles.

    • Learning activities for each chapter present real-life situations and direct students in applying what they have learned.

    • Instructor ancillary materials include a test package for evaluating students’ comprehension and an image bank of content for lecture slides.

    With content developed in partnership with working practitioners, the information presented in Administration of Intercollegiate Athletics is foundational knowledge essential to professional administrators. After reading this text, students will understand each unit in an athletics department and be able to hit the ground running in any one of these units while understanding the broader organizational context.


    Textbook for undergraduate and graduate students in upper-level sport management courses; reference for athletics administrators or anyone interested in the complex dynamics of intercollegiate athletics.

    Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics

    Ellen J. Staurowsky

    Higher Education and Student Experience in Nineteenth-Century America

    The NCAA and the Foundations of a College Sport Governance Structure

    Democratization of College Sport

    Women’s College Sport: Entrepreneurs Versus Educators

    National Association of Collegiate Directors of Athletics


    Leadership Lesson: Paradigm

    Learning Aids

    Chapter 2. Governing Bodies

    Erianne A. Weight and Barbara Osborne

    Institutional Control

    Internal and External Stakeholders

    Conference Governance

    NCAA Governance Structure

    NCAA Financial Structure

    Leadership Lesson: No Excuses

    National Association of Collegiate Women Athletics Administrators


    Learning Aids

    Chapter 3. Leadership and Management

    Erianne A. Weight



    Leadership Lesson: Building a Strong Team and Avoiding Turn Wars

    Communication and Leadership


    Learning Aids

    Chapter 4. Compliance and Title IX

    Erianne A. Weight


    Gender Equity

    Leadership Lesson: The Importance of a Vision Framework

    Title IX Compliance

    Institutional Performance Program

    National Association for Athletics Compliance


    Learning Aids

    Chapter 5. Academics, Eligibility, and Life Skills

    Erianne A. Weight and Sally R. Ross

    Standards for Initial Academic Eligibility

    Standards for Recruitment

    Continuing Eligibility Standards

    Athletics Academic Advising

    Professional Organizations and Support

    Student Development Programming

    Leadership Lesson: Interdependence and the Win-Win Paradigm


    Learning Aids

    Chapter 6. Media Relations

    Robert Zullo

    Importance of Publicity and Good Public Relations

    Production of Media

    Website Interactivity and Innovation

    Generating Publicity


    Media Policy

    Media Training

    Speculating Versus Forecasting

    Crisis Management

    Crisis Management Plan


    Social Media and Continuous Surveillance

    Student-Athlete Privacy

    FERPA and Medical Issues

    Freedom of Information Act

    Public Relations Campaigns

    Career Concerns

    Current Issues

    Leadership Lesson: Negotiation

    College Sports Information Directors of America


    Learning Aids

    Chapter 7. Financial Operations

    Stephen L. Shapiro and Brendan Dwyer

    Financial Distinctiveness of Intercollegiate Athletics

    Organizational Structure of Intercollegiate Athletics

    Financial Configuration

    Financial Operations

    Financial Statements


    Leadership Lesson: Feed the Opportunities

    Collegiate Athletic Business Management Association


    Learning Aids

    Chapter 8. Marketing

    Tickets and Promotions

    David J. Shonk and Alyssa T. Bosley

    Marketing Intercollegiate Athletics



    Marketing and Atmospherics

    Community Relations

    National Association of Collegiate Marketing Administrators

    Secondary Ticket Market

    Dynamic Ticket Pricing


    Leadership Lesson: Meetings and Movies


    Learning Aids

    Chapter 9. Corporate Sponsorship

    Robert Zullo



    Compatibility and the Sales Process

    Measurement and Ambush Marketing

    Facility Naming Rights and Fair Market Value

    Outsourcing and UBIT Taxes

    Leadership Lesson: Seek First to Understand, Then to Be Understood


    Learning Aids

    Chapter 10. Facility and Event Management

    Robert Zullo

    Event Management and Operations

    Safety and Risk Assessments

    Fan Rights

    Facility Planning

    Facility Budgeting

    Facility Funding

    Current Issues

    Collegiate Event and Facility Management Association


    Leadership Lesson: Motivation 3.0

    Learning Aids

    Chapter 11. Alumni Relations and Athletics Development Offices

    Robert Zullo

    Cultivating Donors

    Clubs, Associations, Foundations, and Societies

    Broadening the Donor Base

    Motivating Donors

    Benefits of Giving

    Priority Seating and Parking

    Ways to Give

    Growing Affinity

    Clubs and Organizations Beyond Campus

    Concerns With Fundraising

    Current Issues

    National Association of Athletic Development Directors

    Leadership Lesson: Your Authentic Leadership Style


    Learning Aids

    Chapter 12. Support Services

    Landon T. Huffman and Coyte G. Cooper

    Holistic Development Staff and Services

    Sports Medicine

    Leadership Lesson: Sharpen the Saw

    Digital Media Services

    Equipment Services

    Erianne A. Weight, PhD, is the director of the prestigious Center for Research in Intercollegiate Athletics and a member of the sport administration faculty at the University of North Carolina at Chapel Hill. She is involved in a variety of Division I athletics consultancies through her role as a research consultant for Collegiate Sports Associates. It is her hope that through research, there will be an increase in the quantity and quality of opportunities for athletic participation and education for young people throughout North America. As a former NCAA Division I heptathlete, she has firsthand insight on the tremendous potential of education through athletics.

    Robert H. Zullo, PhD, is the head of the sports management program at Seton Hill University in Greensburg, Pennsylvania. He taught previously at James Madison University and Mississippi State University. He has worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletics administration through experiences with the University of Virginia athletics department and the Virginia Military Institute. He is a member of the North American Society of Sport Management (NASSM) and the National Association of Collegiate Marketing Administrators (NACMA).

    All ancillaries are free to adopting instructors and available online.

    Test package.

    Includes questions in true-or-false, fill-in-the-blank, multiple-choice, essay, and short-answer formats that instructors may use to create customized tests.

    Image bank.

    Includes most of the art and tables from the text, sorted by chapter, and can be used to create customized presentations based on specific course requirements or used in creating other learning aids for students.