Beyond the Scoreboard
An Insider's Guide to the Business of Sport
Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport.
In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report’s “Beyond the $coreboard,” and Horrow Sports Ventures’ vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport’s most influential powerbrokers.
Beyond the Scoreboard tackles sport’s hot-button topics head on. You’ll see
• how sponsors measure return on investment with sport organizations;
• how pro teams negotiate with governments to make a stadium deal;
• the effect of the sport facility building boom on teams’ bottom lines;
• how sport agents try to maximize the value of their in-demand clients; and
• the effect on teams and fans of revolutionary changes in modern ticket selling.
Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you’ll learn how the experts make deals happen.
And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history.
There’s nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.
Foreword Paul Tagliabue, Former NFL Commissioner
Introduction Looking at the World Through Rose Bowl-Colored Glasses
Chapter 1. The Mega-Master Super Series XLXL
Meet the Commishes Roger Goodell, National Football League
Chapter 2. Remote-Controlling What You See on Sport TV
Chapter 3. Not Far From the Madden-ing Crowd
Meet the Commishes David Stern, National Basketball Association
Chapter 4. The Big Labinski
Chapter 5. The Government Gets Into—and Out Of—the Game
Chapter 6. So You Wanna Own a Sport Team?
Meet the Commishes Gary Bettman, National Hockey League
Chapter 7. One Union Under Center
Chapter 8. Sport Sponsorship 101
Meet the Commishes Brian France, NASCAR
Chapter 9. Ticket to the Future
"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."
Jerry Jones -- Owner and General Manager, Dallas Cowboys
"Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."
John Skipper -- Executive Vice President of Content, ESPN
"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."
Jack Nicklaus -- Winner of a record 18 professional major championships
World Golf Hall of Fame member
Five-time PGA Player of the Year Award winner
How do cities reel in a mega event?
How is power shifting in the new sports marketing landscape?
Looking at the world through rose bowl-colored glasses