{"product_id":"social-media-and-sports-epub","title":"Social Media and Sports epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-excerpt\" id=\"display-excerpt\"\u003eExcerpts\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003eSocial media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and \u003ci\u003eSocial Media and Sports\u003c\/i\u003e will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices.\u003cbr\u003e\u003cbr\u003eBeginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete.\u003cbr\u003e\u003cbr\u003eRelated online learning aids, delivered via HK\u003ci\u003ePropel\u003c\/i\u003e and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available.\u003cbr\u003e\u003cbr\u003eLearning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter’s content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSocial Media and Sports\u003c\/i\u003e offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential.\u003cbr\u003e\u003cbr\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003c\/p\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003eTextbook for upper-level undergraduates in sport management, sports communication, sports journalism, or sports media programs, particularly those who are interested in careers as content creators, marketers, public relations experts, and journalists.\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003cb\u003eChapter 1. \u003c\/b\u003eSocial Media and the Sports World\u003cbr\u003eThe Sports World\u003cbr\u003eThe Social Media World \u003cdiv\u003eThe Beginnings of Social Media\u003cbr\u003eThe “Old” Internet\u003cbr\u003eMyspace\u003cbr\u003eFacebook\u003cbr\u003eYouTube\u003cbr\u003eThe iPhone and Other Smart Phones\u003cbr\u003eTwitter\u003cbr\u003eInstagram\u003c\/div\u003e\n\u003cdiv\u003eSnapchat\u003cbr\u003eAdvertising and Social Media    \u003c\/div\u003e Sports and Social Media \u003cdiv\u003eThe Sports Media Cycle\u003cbr\u003eAthletes and Social Media\u003cbr\u003eAudiences and Reach\u003cbr\u003eSport Business and Social Media\u003cbr\u003eSocial Media and the Globalization of Sport\u003c\/div\u003e\n\u003cdiv\u003eThe Nature of Social Media\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Tools of the Trade\u003cbr\u003eSoftware and Hardware \u003cdiv\u003eSoftware Tools\u003cbr\u003eWeb and App Interfaces\u003cbr\u003eHardware\u003cbr\u003eEvaluating Your Needs\u003c\/div\u003e Training Programs \u003cdiv\u003eEvaluating Training Needs\u003cbr\u003eSoftware Program Training\u003c\/div\u003e\n\u003cdiv\u003eMarket Research\u003c\/div\u003e\n\u003cdiv\u003eProfessional Market Research\u003cbr\u003eUsing Research Intelligently\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3. \u003c\/b\u003eCreative Sparks\u003cbr\u003eCore Creativity Elements \u003cdiv\u003eVocabulary\u003cbr\u003eGrammar and Writing Conventions\u003cbr\u003eIndustry Literacy\u003cbr\u003eCultural Knowledge\u003c\/div\u003e Social Media Consumption \u003cdiv\u003eYou Are What You Eat\u003cbr\u003eAnalysis of Successful Accounts\u003cbr\u003eInformational Interviews\u003cbr\u003eSupport Groups\u003c\/div\u003e\n\u003cdiv\u003eThe Importance of Repetition\u003c\/div\u003e\n\u003cdiv\u003eQuestion Everything\u003cbr\u003eHow to Handle Feedback (Good and Bad)\u003cbr\u003eEarly Adoption\u003cbr\u003eTake Notes When It Happens\u003cbr\u003eConsistency\u003cbr\u003eInstinct\u003cbr\u003eMentality\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4. \u003c\/b\u003eAudiences and Networks\u003cbr\u003eHistorical Development of Social Media Audiences \u003cdiv\u003eMyspace\u003cbr\u003eFacebook\u003cbr\u003eTwitter\u003cbr\u003eInstagram\u003cbr\u003eSnapchat\u003cbr\u003eYouTube\u003cbr\u003ePinterest\u003cbr\u003eReddit\u003cbr\u003eWhatsApp\u003c\/div\u003e Network Infrastructure and the Effects on Audiences \u003cdiv\u003eTwitter’s System\u003cbr\u003eFacebook’s System\u003cbr\u003eInstagram Infrastructure\u003cbr\u003eTikTok and the Rise of AI\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5. \u003c\/b\u003eThe Online Community\u003cbr\u003eAudience Adoption and Migration \u003cdiv\u003eTheory of Planned Behavior\u003cbr\u003eApplying Theory to Practice\u003c\/div\u003e The Darker Side of Online Audiences \u003cdiv\u003eThe Internet Outrage Machine\u003cbr\u003eTrolls and Argumentation\u003cbr\u003eThe Online Disinhibition Effect\u003cbr\u003eSports, Social Media, and Toxicity for Women\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6. \u003c\/b\u003eThe Technology Curve\u003cbr\u003eWhy Technology Changes \u003cdiv\u003eA Paradigm Shift in Media\u003cbr\u003eHardware, Convergence, and Portability\u003cbr\u003eSoftware Development\u003c\/div\u003e Social Media Building Blocks \u003cdiv\u003eWritten Content\u003cbr\u003eImages\u003cbr\u003ePreproduced Video\u003cbr\u003eLive Video\u003cbr\u003eAudio\u003cbr\u003eGraphics\u003cbr\u003eDynamic Visuals\u003cbr\u003eResponses\u003cbr\u003eWhat About Stories?\u003cbr\u003eBuilding Block Evolution\u003cbr\u003eWhich Building Blocks Are Best for Your Content?\u003cbr\u003eCross-Posting\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e Framing Your Presence\u003cbr\u003eAgenda Setting \u003cdiv\u003eAgenda Setting Theory\u003cbr\u003eSocial Media's Impact on Agenda Setting\u003c\/div\u003e Framing \u003cdiv\u003eFraming Theory\u003cbr\u003eSports Media Framing Research\u003cbr\u003eSocial Media Framing Concepts\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8. \u003c\/b\u003eEditorial Content\u003cbr\u003eDefining Editorial Content \u003cdiv\u003eExpectations of Editorial Content\u003cbr\u003eAdvantages of Editorial Content\u003cbr\u003eDisadvantages of Editorial Content\u003cbr\u003eThe Blurring of Content Lines\u003c\/div\u003e Best Practices in Social Media Editorial Content \u003cdiv\u003eManaging Your Branding and Presence\u003cbr\u003eManaging Your Organization’s Branding and Presence\u003cbr\u003eDirecting Traffic\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Industry Content\u003cbr\u003eDefining Industry Content \u003cdiv\u003eAdvantages of Industry Content\u003cbr\u003eDisadvantages of Industry Content\u003c\/div\u003e Best Practices in Social Media Industry Content \u003cdiv\u003eManaging Your Branding and Presence\u003cbr\u003eSocial Media Choices\u003cbr\u003eGo Where Only You Can\u003cbr\u003eLeveraging Organization Members\u003cbr\u003eInteracting With Other Organizations\u003cbr\u003eCrisis Communication\u003c\/div\u003e Summary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10. \u003c\/b\u003eHolistic Social Media\u003cbr\u003ePersonal Care and Challenges \u003cdiv\u003eBalance\u003cbr\u003eBurnout\u003c\/div\u003e Professional Tips \u003cdiv\u003eThe Content Cycle\u003cbr\u003eDealing With Trolling and Harassment\u003cbr\u003eEthics\u003cbr\u003eWork Conditions\u003cbr\u003eJob Instability\u003c\/div\u003e Summary\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cb\u003eGalen Clavio, PhD,\u003c\/b\u003e is widely regarded as one of the brightest minds in social media in sports research, with a background in both sport management and sports communication. He serves as an associate professor of sports media, head of the sports media program, and director of the National Sports Journalism Center at Indiana University (IU). His teaching draws upon his professional experience as a broadcaster, reporter, and media relations director to teach courses in sportscasting and play-by-play, applied uses of social media in sports communication, sports and society, and the intersection of academic theory and social media.\u003cbr\u003e\u003cbr\u003eClavio’s research focuses on the effects of digital media on the interactions between sport entities and sports consumers. He has authored nearly 50 peer-reviewed publications, the vast majority of which focus on social media utilization of fans, teams, and individuals within the sports environment. He is the senior editor for scholarly outreach for Communication \u0026amp; Sport and has served as a guest editor of three separate social media–focused special issues in respected journals (\u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e, 2010; \u003ci\u003eOnline Information Review\u003c\/i\u003e, 2016; and \u003ci\u003eJournal of Legal Aspects of Sport\u003c\/i\u003e, 2017).\u003cbr\u003e \u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-excerpt\" class=\"tab-content\"\u003e \u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/core-creativity-elements-of-social-media\"\u003eCore creativity elements of social media\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/social-media-building-blocks\"\u003eSocial media building blocks\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/theory-of-planned-behavior-in-social-network-adoption\"\u003eTheory of planned behavior in social network adoption\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/The_ever_changing_world_of_social_media.jpg?v=1741380262\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/The_ever_changing_world_of_social_media.jpg?v=1741380262\" alt=\"\"\u003e\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/Social_media_vocabulary.jpg?v=1741380294\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/Social_media_vocabulary.jpg?v=1741380294\" alt=\"\"\u003e\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/Social_media_tools_and_responses.jpg?v=1741380327\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/Social_media_tools_and_responses.jpg?v=1741380327\" alt=\"\"\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c!--end tabExcerpt--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eInstructor guide.\u003c\/strong\u003e Includes several resources that instructors can use throughout the semester as they organize and teach their course: chapter objectives, lecture outlines, solutions to the end-of-chapter review questions, and applied activities with solutions to encourage critical thinking for real-world application.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructors also receive access to all student materials in HK\u003ci\u003ePropel\u003c\/i\u003e.\u003c\/b\u003e For \u003ci\u003eSocial Media and Sports\u003c\/i\u003e this includes a detailed look into major social networks and their technological elements, including best practices and tips and tricks for using a variety of social media platforms. The content will be reviewed annually and revised as needed to stay current with evolving trends.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"Galen Clavio","offers":[{"title":"Ebook With Online Resource","offer_id":42699646566487,"sku":null,"price":90.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2470\/1958\/files\/9781718216365.jpg?v=1776183341","url":"https:\/\/canada.humankinetics.com\/products\/social-media-and-sports-epub","provider":"Human Kinetics Canada","version":"1.0","type":"link"}