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Business of Training and Coaching Online CE Course, The

Business of Training and Coaching Online CE Course, The

$114.95 CAD

Available As

    Online Course

    Course components can be delivered as printed products or online:
    • Workbook
    • Continuing education exam
    Self-employed fitness professionals face unique challenges in starting and running a successful business. The Business of Training and Coaching CE Course teaches you how to build and manage a training and coaching business with 10 key steps. This continuing education course leads you through the creation of a personal brand, development of business plans with multiple revenue streams, and the creation of a marketing strategy that uses both inbound and outbound marketing techniques. The course emphasizes practical approaches to creating long-term business success. It also highlights contemporary business and marketing principles, including setting an effective fee structure, content marketing, SEO, and social media marketing. The course concludes with a continuing education exam for earning credit through participating organizations.

    Course Objectives
    • Describe the 10 keys to building a successful business.
    • Assess the strengths and weaknesses of your business.
    • Select an appropriate business structure.
    • Establish an effective business practice.
    • Use four key questions to develop a personal brand.
    • Create a business model that incorporates multiple revenue streams.
    • Describe the difference between inbound and outbound marketing.
    • Apply a variety of marketing techniques.
    • Use social media to increase your client base.
    • Create a successful marketing strategy using the five Ps of marketing.
    • Apply three basic pricing strategies to create an effective fee structure.
    • Identify 10 steps you can take to increase fees.
    • Develop a comprehensive business plan.
    • Apply 10 tips for improving sales and business performance.


    A continuing education course for personal trainers, strength and conditioning coaches, fitness instructors, and other fitness professionals who run their own business.

    Table of Contents

    Chapter 1. Introduction
    Purpose of This Book
    Ten Keys to Business Success
    Self-Check Quiz
    Chapter 2. Assessing Your Strengths and Weaknesses
    Ten Characteristics of a Successful Entrepreneur
    Entrepreneurial Readiness Inventory
    Entrepreneurial Readiness Inventory Scoring Key
    Entrepreneurial Readiness Inventory Interpretation Guide
    Entrepreneurial Readiness Inventory Discussion Questions
    Self-Check Quiz
    Chapter 3. Choosing Your Business Structure
    Selection Criteria
    Seven Common Business Structures
    Self-Check Quiz
    Chapter 4. Setting Up and Running Your Business
    Setting Up Your Office
    Choosing the Right Bank
    Selecting a Lawyer and Accountant
    Creating an Invoice and Accounting System
    Key Written Agreements Self-Check Quiz
    Chapter 5. Building Your Brand
    Three-Step Brand Development Model
    Four Branding Questions
    Branding Example for a Personal Training Business
    Branding Example for an Athletic Coaching Business
    Developing Your Brand Package
    Creating Your Elevator Presentation
    Self-Check Quiz
    Chapter 6. Creating Your Business Model
    Business Model
    Primary vs. Secondary Revenue Streams
    Active vs. Passive Revenue Streams
    Five Sample Business Models
    Self-Check Quiz
    Chapter 7. Inbound vs. Outbound Marketing
    Outbound Marketing
    Inbound Marketing
    Outbound vs. Inbound Marketing
    Self-Check Quiz
    Chapter 8. Marketing Techniques for Training and Coaching Businesses
    Presentations Publications
    Social Media Marketing
    Search Engine Optimization
    Self-Check Quiz
    Chapter 9. Creating Your Marketing Strategy
    Five Ps of Marketing
    Sample Marketing Plan for a Weight Loss Speaking Business
    Sample Marketing Plan for an Athletic Coaching Business
    Self-Check Quiz
    Chapter 10. Pricing Your Services
    Market-Based Approach
    Income Objective Approach
    Value-Based Approach
    Ten Steps for Increasing Your Fees
    Self-Check Quiz
    Chapter 11. Writing Your Business Plan
    Seven Elements of a Business Plan
    Sample Business Plan for a Weight Loss Speaking Business
    Sample Business Plan for an Athletic Coaching Business
    Self-Check Quiz
    Chapter 12. Selling Your Products and Services Target Your Expertise
    Protect Your Current Client Base
    Give Some Stuff Away for Free
    Offer Multiple Purchase Options
    Offer Product Discounts
    Offer Product Bundles
    Help People Make Money or Save Money
    Prospect, Prospect, and Prospect Some More
    Make Good Use of Your Extra Time
    Remember, You Are an Expert
    Self-Check Quiz
    Appendix A. Sample Letter of Agreement
    Appendix B. Sample Informed Consent Form
    Appendix C. Sample Waiver and Release of Liability Form
    Appendix D. Sample Health History Form
    Appendix E. Business Plan

    About the Author

    Tyrone A. Holmes, EdD, CPT, is an author, speaker, coach, and consultant. He received his bachelor’s degree in rehabilitation education, a master’s degree in counselor education from Pennsylvania State University, a second master’s degree in management from the State University of New York, and a counselor education doctorate from Penn State. He is certified as a personal trainer through the American Council on Exercise and as a level 2 (expert) cycling coach through USA Cycling. He is also a competitive cyclist who rides thousands of miles every year and competes in dozens of races and events from 10 to 100 miles in length.

    Through his seminars, webinars, and coaching activities, Holmes helps his clients build speaking, coaching, and consulting businesses. His most popular programs include How to Build a Six-Figure Business, Building Your Brand, The ABC’s of Pricing, and Blog Your Way to Business. He also facilitates programs for athletes such as Increasing Power on the Bike, Nutrition for Health and Performance, and Developing Periodized Training Programs. Holmes provides two coaching programs: Cycle-Max Coaching, which helps cyclists and triathletes improve their performance on the bike, and Lifestyle Coaching, which helps individuals lose weight and develop healthier lifestyles. His first book, Training and Coaching the Competitive Cyclist, was published in 2010.


    "This is an excellent resource for any fitness or wellness pro seeking to start and grow a business."

    B. Shepard, ACE/ACSM certified, Kent, Washington

    "This is a great course overall, very useful for someone starting up a business. Having done it without this advice, I can say from experience how good this advice is."

    P. Kearney, ACE certified, Bridgewater, Virginia