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Career Development in Recreation, Parks, and Tourism

A Positioning Approach

Author: Robert Kauffman

$66.95 CAD

Request a Review Copy


Book
$66.95 CAD

ISBN: 9780736076333

©2010

Page Count: 248


Career Development in Recreation, Parks, and Tourism: A Positioning Approach outlines a step-by-step plan for career development based on the technique of positioning. In contrast to traditional job search methods, the positioning approach shows you how to increase your chances of securing your preferred job by placing yourself close to the person with whom you want to work, the place or organization where you want to work, or the position that fulfills your career goals. Using the positioning approach, author Robert B. Kauffman has guided students through internship into the profession and beyond.

Based on contemporary research and literature, Career Development in Recreation, Parks, and Tourism: A Positioning Approach prepares students for the next step in their preprofessional and professional careers. This resource offers expert advice and tested techniques to help students do the following:

Decide on the job they want and begin to proactively seek out opportunities in that area. Determine the knowledge, skills, abilities, and experiences (KSAEs) required to get the job they want and start developing those KSAEs. Use professional networking to meet people in the field and advance their career goals. Gather information on the field, the organizations they want to work for, and the positions they’re interested in so they can better show where they fit in the organizations and why they should be hired. Engage in one-on-one interviews with the people in charge of hiring at the target organizations. Prepare for interviews and develop the tools they’ll need during the job search, including resumes, cover letters, portfolios, and business cards.

The book includes individual and group exercises to help students better understand each step in the positioning approach, as well as sample resumes, letters, and e-mails. It also features stories from students and professionals who describe how they used the positioning approach to reach their career goals. Throughout the text, the author provides examples, tools, and tips from his years of experience helping students use the positioning strategy. He also offers techniques for succeeding in more traditional job searches, including preparing for the formal job interview.

Jump-start your current career or learn how your coursework and field experiences can open doors to your career goals. Whether you’re just beginning a course of study or just entering the profession, Career Development in Recreation, Parks, and Tourism: A Positioning Approach will help you develop the skills and tools to get the job you want.

Audience

Audiences:Supplemental textbook for recreation, parks, and tourism students to position their undergraduate coursework, practicums, field experiences, and internships to align with their future career path; reference for professionals considering their next career step.

Chapter 1 The New Paradigm

Discovering the Positioning Model

Positioning and the Seven-Step Sales Model

Positioning in Recreation, Parks, and Tourism

Nine Steps to Positioning Yourself

Case Study: Sally Herr

Paradigm Shift

Putting It All Together

References

Exercise 1.1: Comparing Your Resume With Sally Herr’s

Exercise 1.2: Surveying Your Hidden Jobs

Exercise 1.3: Determining Your Hidden Jobs

Chapter 2 Proximity Is Everything . . . Well, Almost Everything

Where do I want to work?

Seeking Proximity in Your Job Search

Determining Your Career Goal or Where You Want to Work

Putting It All Together

Exercise 2.1: Analyzing Sally Herr’s Career Path

Exercise 2.2: The Blank Resume

Exercise 2.3: Which Student Example Is Closest to Your Story?

Exercise 2.4: The Five Ws and Developing Your Career Goal

Exercise 2.5: Finding a Job Announcement on the Internet

Exercise 2.6: My Favorite Job

Exercise 2.7: My Least Favorite Job

Exercise 2.8: Analyzing Your Resume

Exercise 2.9: The Blank Resume—Part II

Chapter 3 Being Proactive, not Reactive

Do I actively seek the job I want, or do I wait for it to come to me?

Benefits of a Proactive Attitude

Assessing How Proactive You Are

Proactive Career Development Traits

Putting It All Together

References

Exercise 3.1: Proactive Career Development Instrument

Exercise 3.2: Proactive Job Search

Exercise 3.3: Proactive Job Search Skills

Chapter 4 Think Evaluation

Why should they hire me?

Starting With the Evaluation Instrument

Determining Your KSAEs From Job Announcements

Think Evaluation as Part of the Traditional Job Search Process

Putting It All Together

Exercise 4.1: Evaluating Sally Herr’s Resume

Exercise 4.2: The Hiring Unit

Exercise 4.3: Determining Your KSAEs

Chapter 5 Bridging

Am I prepared for the job I seek?

Understanding Bridging

Academic Preparation

Professional Development

Continuing Education

Volunteer Activities

Acquiring Your KSAEs

Putting It All Together

Exercise 5.1: Your Plan to Obtain the KSAEs You Need

Exercise 5.2: The Blank Resume

Exercise 5.3: A Comparative Analysis of Your KSAEs

Exercise 5.4: Now that You Know What to Do, What Should You Do?

Chapter 6 Professional Networking

How do I meet the person who will hire me?

Professional Networking

Avoiding Black Holes

Developing Your Professional Family

Professional Mentoring

Putting It All Together

References

Exercise 6.1: Identifying People

Exercise 6.2: Working the Room

Exercise 6.3: Networking Costs and Benefits

Exercise 6.4: Living Legends

Chapter 7 Casing the Joint

Do I know everything about the organization and the job I seek?

Places to Look

Casing the Field

Casing the Organization

Researching the Position

Casing the People

Positioning Yourself

Putting It All Together

Exercise 7.1: Casing the Joint Worksheet

Exercise 7.2: Introductory E-Mail

Chapter 8 The One-on-One Interview

Who within the organization can hire me?

The Seven-Step Sales Model and Positioning

The Seven-Step Model and the One-on-One Interview

The Individual Job Announcement

Dressing for Success

Seating Arrangements

Starting the Conversation

Putting It All Together

Exercise 8.1: Seating Arrangements

Exercise 8.2: The Good Listener

Exercise 8.3: Perfecting Your Greeting and Introduction

Exercise 8.4: Writing Your Individualized Job Announcement

Chapter 9 The Formal Interview

How should I prepare for a traditional interview?

Strategies

Typical Questions

Questions for Recent Graduates

Transition Questions

Gotcha Questions

Three-Doors Questions

Inappropriate or Illegal Questions

Phone Interviews

Following Up

Putting It All Together

Exercise 9.1: Mock Interview

Exercise 9.2: Mock Phone Interview

Exercise 9.3: Talking to Your Talking Points

Chapter 10 You and Your Resume

Does my resume reflect who I am?

Design Principles

Reverse Chronological and Functional Approaches

Parts of Your Resume

Your Resume as an Art Form

Putting It All Together

References

Exercise 10.1: Individual Resume Assessment

Exercise 10.2: Group Resume Assessment

Chapter 11 Portfolios and Business Cards

Do I have the job search tools I need to obtain the job I seek?

Types of Portfolios

Layout Considerations

Parts of Your Portfolio

Business Cards

Putting It All Together

Exercise 11.1: Business Cards

Chapter 12 Cover Letters and E-Mails

Do I have the job search tools I need to obtain the job I seek?

Cover Letters

E-Mail and Other Electronic Communications

Putting It All Together

References

Exercise 12.1: Writing a Cover Letter

Chapter 13 Putting It All Together

Exercise 13.1: Applying the Positioning Model

Robert B. Kauffman, PhD, is a professor in the recreation and parks management department at Frostburg State University in Frostburg, Maryland, where his work with students as internship supervisor led to the development of his theory of job search positioning.

As a researcher, Kauffman has focused on the study of resume construction and the evaluation criteria of employers reviewing resumes of job candidates. Kauffman also was the editor of Employ, a former publication of the National Recreation and Parks Association, which provided tips and tools for the job search and career opportunities in the recreation and parks field.

In April 2005, he received the Citation Award from Maryland Recreation and Parks Association, the highest award presented to individuals who have made a significant contribution to recreation and parks movement in Maryland. Kauffman was awarded two Golden Quill Awards in 1990 and in 1989 from the American Camping Association for literary contribution to the camping field. In 1989, Kauffman received the Golden Eagle Award from the Council for International Non-theatrical Events (CINE) for his film Cold, Wet, and Alive. He received this award a second time in 1994 for his film Heads Up.

Kauffman designed and built the home where he and his wife, Sally, reside in Frostburg. In his free time, he enjoys home construction projects, whitewater canoeing, rafting, and wilderness canoeing and camping.

Robert Kauffman

Career Development in Recreation, Parks, and Tourism

$66.95 CAD

Career Development in Recreation, Parks, and Tourism: A Positioning Approach outlines a step-by-step plan for career development based on the technique of positioning. In contrast to traditional job search methods, the positioning approach shows you how to increase your chances of securing your preferred job by placing yourself close to the person with whom you want to work, the place or organization where you want to work, or the position that fulfills your career goals. Using the positioning approach, author Robert B. Kauffman has guided students through internship into the profession and beyond.

Based on contemporary research and literature, Career Development in Recreation, Parks, and Tourism: A Positioning Approach prepares students for the next step in their preprofessional and professional careers. This resource offers expert advice and tested techniques to help students do the following:

Decide on the job they want and begin to proactively seek out opportunities in that area. Determine the knowledge, skills, abilities, and experiences (KSAEs) required to get the job they want and start developing those KSAEs. Use professional networking to meet people in the field and advance their career goals. Gather information on the field, the organizations they want to work for, and the positions they’re interested in so they can better show where they fit in the organizations and why they should be hired. Engage in one-on-one interviews with the people in charge of hiring at the target organizations. Prepare for interviews and develop the tools they’ll need during the job search, including resumes, cover letters, portfolios, and business cards.

The book includes individual and group exercises to help students better understand each step in the positioning approach, as well as sample resumes, letters, and e-mails. It also features stories from students and professionals who describe how they used the positioning approach to reach their career goals. Throughout the text, the author provides examples, tools, and tips from his years of experience helping students use the positioning strategy. He also offers techniques for succeeding in more traditional job searches, including preparing for the formal job interview.

Jump-start your current career or learn how your coursework and field experiences can open doors to your career goals. Whether you’re just beginning a course of study or just entering the profession, Career Development in Recreation, Parks, and Tourism: A Positioning Approach will help you develop the skills and tools to get the job you want.

Audience

Audiences:Supplemental textbook for recreation, parks, and tourism students to position their undergraduate coursework, practicums, field experiences, and internships to align with their future career path; reference for professionals considering their next career step.

Chapter 1 The New Paradigm

Discovering the Positioning Model

Positioning and the Seven-Step Sales Model

Positioning in Recreation, Parks, and Tourism

Nine Steps to Positioning Yourself

Case Study: Sally Herr

Paradigm Shift

Putting It All Together

References

Exercise 1.1: Comparing Your Resume With Sally Herr’s

Exercise 1.2: Surveying Your Hidden Jobs

Exercise 1.3: Determining Your Hidden Jobs

Chapter 2 Proximity Is Everything . . . Well, Almost Everything

Where do I want to work?

Seeking Proximity in Your Job Search

Determining Your Career Goal or Where You Want to Work

Putting It All Together

Exercise 2.1: Analyzing Sally Herr’s Career Path

Exercise 2.2: The Blank Resume

Exercise 2.3: Which Student Example Is Closest to Your Story?

Exercise 2.4: The Five Ws and Developing Your Career Goal

Exercise 2.5: Finding a Job Announcement on the Internet

Exercise 2.6: My Favorite Job

Exercise 2.7: My Least Favorite Job

Exercise 2.8: Analyzing Your Resume

Exercise 2.9: The Blank Resume—Part II

Chapter 3 Being Proactive, not Reactive

Do I actively seek the job I want, or do I wait for it to come to me?

Benefits of a Proactive Attitude

Assessing How Proactive You Are

Proactive Career Development Traits

Putting It All Together

References

Exercise 3.1: Proactive Career Development Instrument

Exercise 3.2: Proactive Job Search

Exercise 3.3: Proactive Job Search Skills

Chapter 4 Think Evaluation

Why should they hire me?

Starting With the Evaluation Instrument

Determining Your KSAEs From Job Announcements

Think Evaluation as Part of the Traditional Job Search Process

Putting It All Together

Exercise 4.1: Evaluating Sally Herr’s Resume

Exercise 4.2: The Hiring Unit

Exercise 4.3: Determining Your KSAEs

Chapter 5 Bridging

Am I prepared for the job I seek?

Understanding Bridging

Academic Preparation

Professional Development

Continuing Education

Volunteer Activities

Acquiring Your KSAEs

Putting It All Together

Exercise 5.1: Your Plan to Obtain the KSAEs You Need

Exercise 5.2: The Blank Resume

Exercise 5.3: A Comparative Analysis of Your KSAEs

Exercise 5.4: Now that You Know What to Do, What Should You Do?

Chapter 6 Professional Networking

How do I meet the person who will hire me?

Professional Networking

Avoiding Black Holes

Developing Your Professional Family

Professional Mentoring

Putting It All Together

References

Exercise 6.1: Identifying People

Exercise 6.2: Working the Room

Exercise 6.3: Networking Costs and Benefits

Exercise 6.4: Living Legends

Chapter 7 Casing the Joint

Do I know everything about the organization and the job I seek?

Places to Look

Casing the Field

Casing the Organization

Researching the Position

Casing the People

Positioning Yourself

Putting It All Together

Exercise 7.1: Casing the Joint Worksheet

Exercise 7.2: Introductory E-Mail

Chapter 8 The One-on-One Interview

Who within the organization can hire me?

The Seven-Step Sales Model and Positioning

The Seven-Step Model and the One-on-One Interview

The Individual Job Announcement

Dressing for Success

Seating Arrangements

Starting the Conversation

Putting It All Together

Exercise 8.1: Seating Arrangements

Exercise 8.2: The Good Listener

Exercise 8.3: Perfecting Your Greeting and Introduction

Exercise 8.4: Writing Your Individualized Job Announcement

Chapter 9 The Formal Interview

How should I prepare for a traditional interview?

Strategies

Typical Questions

Questions for Recent Graduates

Transition Questions

Gotcha Questions

Three-Doors Questions

Inappropriate or Illegal Questions

Phone Interviews

Following Up

Putting It All Together

Exercise 9.1: Mock Interview

Exercise 9.2: Mock Phone Interview

Exercise 9.3: Talking to Your Talking Points

Chapter 10 You and Your Resume

Does my resume reflect who I am?

Design Principles

Reverse Chronological and Functional Approaches

Parts of Your Resume

Your Resume as an Art Form

Putting It All Together

References

Exercise 10.1: Individual Resume Assessment

Exercise 10.2: Group Resume Assessment

Chapter 11 Portfolios and Business Cards

Do I have the job search tools I need to obtain the job I seek?

Types of Portfolios

Layout Considerations

Parts of Your Portfolio

Business Cards

Putting It All Together

Exercise 11.1: Business Cards

Chapter 12 Cover Letters and E-Mails

Do I have the job search tools I need to obtain the job I seek?

Cover Letters

E-Mail and Other Electronic Communications

Putting It All Together

References

Exercise 12.1: Writing a Cover Letter

Chapter 13 Putting It All Together

Exercise 13.1: Applying the Positioning Model

Robert B. Kauffman, PhD, is a professor in the recreation and parks management department at Frostburg State University in Frostburg, Maryland, where his work with students as internship supervisor led to the development of his theory of job search positioning.

As a researcher, Kauffman has focused on the study of resume construction and the evaluation criteria of employers reviewing resumes of job candidates. Kauffman also was the editor of Employ, a former publication of the National Recreation and Parks Association, which provided tips and tools for the job search and career opportunities in the recreation and parks field.

In April 2005, he received the Citation Award from Maryland Recreation and Parks Association, the highest award presented to individuals who have made a significant contribution to recreation and parks movement in Maryland. Kauffman was awarded two Golden Quill Awards in 1990 and in 1989 from the American Camping Association for literary contribution to the camping field. In 1989, Kauffman received the Golden Eagle Award from the Council for International Non-theatrical Events (CINE) for his film Cold, Wet, and Alive. He received this award a second time in 1994 for his film Heads Up.

Kauffman designed and built the home where he and his wife, Sally, reside in Frostburg. In his free time, he enjoys home construction projects, whitewater canoeing, rafting, and wilderness canoeing and camping.

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