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Sport Business Handbook, The

Sport Business Handbook, The

$50.95 CAD

Product Format

    If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business.

    Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.

    The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant:
    • Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
    • Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.
    • Embrace technology and use the power of modern media to guide your organization toward its goals.
    • Master leadership skills by establishing a framework for thinking and behaving as a leader at all times.
    Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.

    Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students.

    Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.


    Applied reference book for sport business, management, and marketing professionals; sport historians; sport business leaders; and sport fans. Supplemental text for sport business and sport management courses with an applied focus.
    Part I. Launching Your Career in Sport Business

    Chapter 1. Mastering the Craft of Sport Business
    Rick Horrow
    A 50-Year Front Seat, by Ted Killory
    Sports Evoke Our Emotional Extremes, by Scott D. Michel
    Write Down Your Dream Job, by Richard Peddie

    Chapter 2. Essential Lessons for the Sport Business Professional
    Larry Lucchino
    The Value of Showing Up, by Joe Favorito
    Keep Your Head Down and Keep Working, by Jay Bilas
    10 Principles, From “Collector” of Philosophies, by Brandon Steiner

    Chapter 3. Fostering Meaningful Business Relationships
    Lyn St. James
    Take Charge to Help Give Kids Equal Opportunities, by Shane Battier
    I Want to Be President, by Andy Dolich
    Find Direction With Your Own Mission Statement, by Marc Trestman

    Part II. Building Your Branding and Selling Skill Sets

    Chapter 4. Executing a Consistent Process and Vision
    Stephen M. Ross
    Learning to Balance Tradition and Innovation, by George Pyne
    Make Sure Your Minor League Is Major, by David A. Andrews
    Making Money With the Money You’ve Made, by Ric Edelman

    Chapter 5. Filling an Industry Need
    Bob Kain
    Outworking Adversity, by Gary Player
    Finding My Next Act After Olympic Gold, by Scott Hamilton
    Understanding the Power of Numbers, by Dan Towriss

    Chapter 6. Building a Championship Brand
    Tom Ricketts
    One Question Paves the Way to Compelling Stories, by Ross Greenburg
    Customizing a Message for Fans: Three Stories, by Frank Luntz
    Maintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. Spanos

    Chapter 7. A Mindset of Authenticity: The First Step in a Successful Sport Business Venture
    Jack Nicklaus
    From Humble Beginnings to PGA Concessionaire, by David Lee Cook
    Success: The Intersection of Talent and Passion, by Pat Williams
    One Good Deed Leads to Another, and Another, and Another . . ., by Cal Ripken, Jr.

    Chapter 8. Handling Crises Calmly and Capably
    Gary Bettman
    Preparation Has Always Been a Hallmark of BAA, by Tom Grilk
    Rebuilding After Katrina, by Doug Thornton
    Proactive Safety Measures Essential to Youth Sport, by Jon Butler

    Chapter 9. Building a Brand That Reflects Your Core Values
    Don Garber
    Why Not?, by Donna Orender
    Rectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver Luck
    Pitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve Trout

    Part III. Mastering Modern Media and Technology

    Chapter 10. Harnessing Modern Media Strategies
    Mark Lazarus
    The Value in the Values of the Games, by David Baker
    Going the Extra Miles Can Put You on the Map, by Ken Solomon
    Sports Require Quick Thinking for Solutions, by Jim Ganley

    Chapter 11. Changing Technologies, Changing Consumption
    Ted Leonsis and Zach Leonsis
    Media, Athletes Both Navigating Increased Exposure, by Harvey Greene
    Filling the Gaps Between Plays, by Jim Lawson
    Attention to Detail, Top to Bottom, by Mark Williams

    Chapter 12. Using Analytics and Social Media Effectively
    Shawn Spieth and Kyle Nelson
    Growth of Analytics Leads to Industry Evolution, by Jessica Gelman
    Pushing the Boundaries of Technology in Sport, by Angela Ruggiero
    Toward a Better Understanding of Sport Market Analytics, by Richard Lipsey

    Chapter 13. Translating Technology Into New Markets
    Peter Moore
    How “Moonshot” Technology in Regenerative Medicine Influences the Business of Sport, by Jeff Conroy
    Retail Analytics of the Future Benefits Consumer, Company, by Matt O’Toole
    Future of Sport Media Is Addressing Fans Who Lean Forward, by Chris Wagner

    Part IV. Making Successful Deals

    Chapter 14. Developing Business Deals Consistent With Your Core Values
    Robin J. Harris
    Paying Back a Debt . . . With Interest, by Richard A. Chaifetz
    Using Sport to Explain, Engage, and Inspire, by Jon Chapman
    Do Work That Feeds Your Soul, by Don Garber

    Chapter 15. The Arc of the Deal
    Donald Dell
    Listen and Respond, by Rich McKay
    The Agent’s List, by Bob Kain
    With Your Name Comes Responsibility, by Pat Rooney Jr.

    Chapter 16. Working Toward Consensus
    Jerry Colangelo
    “Six Win and Six Lose,” by Randy Vataha
    Doing the Unpopular, by Senator George Mitchell
    Support Helped New GM Learn on the Job, by Ann Meyers Drysdale

    Chapter 17. The Importance of Marketing in Deal Making
    Rick Burton
    Modern Sport Marketers Must Value the Experience, by Chris Lencheski
    The First Shoe Deal Came Naturally, by Sonny Vaccaro
    Globalization of the Sport Agency Business, by Philip D.M. de Picciotto

    Chapter 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma City
    Ronald J. Norick
    How Indy Used Sport to Build Civic Pride, by Greg Ballard
    Stadiums Are Easy to Build—It’s Only Money, by Maher Maso

    Chapter 19. Mastering Licensing Strategies as Part of Your Brand
    Joseph R. Castiglione Sr.
    Global Sport Institute Researches Across Disciplines, by Kenneth L. Shropshire
    How to Handle the Complex Modern World of College Athletics, by Jack Swarbrick

    Chapter 20. Securing Strategic Sponsorships: The Sponsor’s Perspective
    Tony Ponturo
    Having a Purpose Gives You Perseverance, by Jamey Rootes
    Protecting Golf’s Image Required Facts, Plan, by Joe Steranka
    Role Reversal: Think About Your Check Writer’s Objectives Before You Think About Yours, by Michael Whan

    Chapter 21. Securing Strategic Sponsorships: The Rights Holder’s Perspective
    Stephen Jones
    In the Right Place at the Right Time, by Dick Cass
    Be Willing to Blaze Your Own Trail—Just Don’t Forget to Bring Along Your Key Stakeholders, by Larry Scott
    The Jones Family: A Football Legacy, by Stephen Jones

    Part V. Mastering Leadership Skills

    Chapter 22. Creating a Framework for Leadership
    Paul Tagliabue
    Be Not Afraid of Greatness, by Frank Supovitz
    All I Know About Leadership I Learned as Senate Majority Leader, by Senator George Mitchell
    Defy Expectations . . . Prove Yourself, by Bryan R. Sperber

    Chapter 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and Excellence
    Deborah A. Yow
    Equal Pay Is a Better Business Model, by Butch Buchholz
    LeBron’s Value Is Chasing Excellence On and Off the Court, by Frederick R. Nance
    Process, People, Plan, and Careful Execution, by Nick Sakiewicz

    Chapter 24. Championing Equity, Diversity, and Inclusion in the Workplace
    Judy Sweet
    More Sports = More Leadership Development Opportunities, by Ray Anderson
    Making a Difference Is a Kick, By Rolf Benirschke
    Ali Center Supports Athletes’ Push for Change, by Eli Wolff

    Chapter 25. Leadership Lessons Learned the Hard Way
    Kevin Warren
    Opportunity Knocks When You Open Your Mouth, by Stan Kasten
    The Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCock
    Problem Solvers Versus Problem Creators . . . Choose Wisely, by Pat Gallagher

    Chapter 26. Cultivating a Winning Edge
    Don Shula
    From Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick Hall
    The Lessons of Competitiveness, by Bob Griese
    How Orlando Used Sport to Get Out of a Rut, by Mayor Buddy Dyer

    Chapter 27. Sustaining Excellence: From Stadiums to Stewardship
    Bryan Trubey
    Learning From Others in LA, by Kevin Demoff
    Creating a Community Gathering Place: U.S. Bank Stadium, by Trip Boswell
    Observations From Years Working in “the Fun Business”, by Pat Gallagher

    Rick Horrow
    NASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols II
    A Producer’s Perspective, by Tanner Simkins
    Rick Horrow, JD, is a leading expert in the business of sport and has orchestrated over 100 deals worth more than $20 billion. The CEO of Horrow Sports Ventures (HSV), he has served as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, Reuters, NBC, National Public Broadcasting, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, NHL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. He has also been managing editor of sports business for the U.S. Library of Congress. Horrow is nicknamed the Sports Professor, thanks to his time spent as a visiting expert on sport law at Harvard Law School, where he earned his degree.

    Rick Burton, MBA, is the David B. Falk Endowed Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics at Syracuse University. Prior to his appointment at Syracuse in 2009, he served as the chief marketing officer for the U.S. Olympic Committee at the 2008 Beijing Summer Olympics. He has also previously served as the commissioner of the National Basketball League, which played in Australia, New Zealand, and Singapore. From 1995 to 2003, Burton led the University of Oregon’s Warsaw Sports Marketing Center to international prominence. He has written for the New York Times, Wall Street Journal, SportsBusiness Journal, Sports Illustrated, Sport Business International, Stadia, and Ad Age. He has had numerous research manuscripts published in academic journals and has authored two books on sport business and marketing.

    Myles Schrag, MS, is a former acquisitions and developmental editor at Human Kinetics, responsible for its sport management book list for 13 years. He is a cofounder of Soulstice Publishing and the author of four books. His freelance credits include Sports Illustrated, Publishers Weekly, Runner’s World Online, and Trail Runner. He earned an MS in kinesiology from University of Illinois at Urbana-Champaign. He lives in Flagstaff, Arizona.
    All ancillaries are free to adopting instructors through HKPropel

    Instructor guide. Includes commentary from Stephen Greyser of Harvard Business School on the evolution of sport business management in the classroom, links to online video and audio clips that tie in directly to book topics, and a list of 50 “Breakthrough Moments” chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students.