Business of Personal Training Print CE Course, The

Course components are delivered as printed products:

• The Business of Personal Training text

• Study guide

• Continuing education exam

Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time—time you would probably rather spend improving your clients’ fitness and wellness. That is where The Business of Personal Training CE Course comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, or the owner of a personal training business, you will benefit from the practical guidelines, time-saving advice, and essential tools presented in this course.

The Business of Personal Training CE Course will show you how to structure your business, plan for expenses and financing, and find the right staff. You’ll learn how to market and promote the services you offer, drive referral business and customer loyalty, and expand and diversify your business. Appendixes in the text offer business resources for additional information as well as sample templates:

• Nine business plan templates

• Seven personal trainer–client forms

These templates are also found in the text’s companion web resource so you can download and customize the forms as needed.

The accompanying study guide helps guide you through the course content with a course syllabus, course instructions, and learning objectives. It emphasizes key concepts of the corresponding text to prepare you for the 100 question multiple-choice exam at the completion of the course. Upon passing the exam, you may print and submit a certificate for continuing education credit.

Learning Objectives

After completing this course, you will be able to do the following:

• Understand the roles a personal trainer plays and what a personal trainer should and should not do in regard to the scope of the profession.

• Explain the need to build your own business while working under the umbrella of your employer’s company.

• Know the differences between working as an independent contractor for another company and working for yourself.

• Understand the various aspects of opening your own brick-and-mortar facility and be aware of the different hats you must wear as an owner-operator.

• Be able to analyze your target market and determine the type of facility and location that best suit your market.

• Be able to determine the structure of your business, choose the correct business entity, and set up your business systems.

• Know how to screen, interview, and hire employees.

• Understand organizational structure and be able to define staff responsibilities and lines of reporting.

• Be able to select the insurance that you will need for your business.

• Be able to determine your precise offerings and what you are going to charge for them.

• Know how to develop the forms and contracts that you will need to keep appropriate records.

• Be able to track and manage expenses and iincome to maximize the profitability of your business.

• Know how to perform financial analyses and write reports to maximize the profitability of your business.

• Identify key performance indicators that can quantify how well your company is doing.

• Be able to create public awareness through effective marketing and recognize sales opportunities.

• Explain how to develop relationships based on effective communication.

• Know how to delegate and outsource tasks when you do not have the time, the skill, or the desire to do a particular task.

• Be able to grow your business by improving member and client retention, creating intellectual property, and helping more people.

Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, ACSM-HFD, ACSM-CEP, RCPT*E, is known for “training the personal trainer.” He has more than 37 years of experience in personal training and health club management and over 10 years of intensive study about business practices and how to apply them to the fitness industry. Nutting is an early adopter of the newest technologies and social media applications, and he is an eight-year veteran blogger to his large network of top professionals in general business and the fitness business. In 2017, Nutting was designated as a Recognized Certified Personal Trainer Emeritus by the National Strength and Conditioning Association (NSCA). He was the recipient of the 2016 Personal Fitness Professional’s Trainer of the Year Legacy Award and NSCA’s 2009 Personal Trainer of the Year Award.