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Administration of Intercollegiate Athletics eBook

Administration of Intercollegiate Athletics eBook

$80.95 CAD

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    Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all who aspire to work in this exciting field. This wide-ranging compilation of vital material on the subject of athletics administration is the most comprehensive textbook available to instructors of upper-level courses in sport management and a valuable resource for those in Division I, Division II, Division III, junior college, and National Association of Intercollegiate Athletics levels.

    This textbook takes a unique approach in the domain of sport education. Contributors to the text, chosen for their widely acknowledged expertise in collegiate athletics administration, provide students with access to ideas from top researchers in the field to incorporate into their evolving professional philosophy. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing, and alumni relations. These topics, in addition to those on media relations, facility and event management, and athlete services are unparalleled to any other text in the industry. There is detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations, and media production in today’s college athletics.

    Throughout the text are 12 Leadership Lessons that provide key points on leadership development, tying to the theme of each chapter and pulling inspiration from sources in the world of collegiate sport. These lessons encourage students to develop their own personal leadership philosophy by examining topics such as responsibility, negotiation, and understanding. The Leadership Lessons also provide structure for instructors, allowing them to focus on the key topics and questions in discussions and providing opportunity to teach the material in a leadership-style course with a backdrop of intercollegiate administration rather than one focused specifically on intercollegiate administration.

    Learning tools in Administration of Intercollegiate Athletics enrich students’ understanding:
    • Opening scenarios and chapter objectives create a framework for learning, highlighting critical points and translating material to a real-world setting.
    • Sidebars and case studies call out important concepts from readings.
    • Industry Profile Q&As offer students a chance to see how working administrators reached their present roles.
    • Learning activities for each chapter present real-life situations and direct students in applying what they have learned.
    • Instructor ancillary materials include a test package for evaluating students’ comprehension and an image bank of content for lecture slides.
    With content developed in partnership with working practitioners, the information presented in Administration of Intercollegiate Athletics is foundational knowledge essential to professional administrators. After reading this text, students will understand each unit in an athletics department and be able to hit the ground running in any one of these units while understanding the broader organizational context.


    Textbook for undergraduate and graduate students in upper-level sport management courses; reference for athletics administrators or anyone interested in the complex dynamics of intercollegiate athletics.

    Table of Contents

    Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics
    Ellen J. Staurowsky
    Higher Education and Student Experience in Nineteenth-Century America
    The NCAA and the Foundations of a College Sport Governance Structure
    Democratization of College Sport
    Women’s College Sport: Entrepreneurs Versus Educators
    National Association of Collegiate Directors of Athletics
    Leadership Lesson: Paradigm
    Learning Aids
    Chapter 2. Governing Bodies
    Erianne A. Weight and Barbara Osborne
    Institutional Control
    Internal and External Stakeholders
    Conference Governance
    NCAA Governance Structure
    NCAA Financial Structure
    Leadership Lesson: No Excuses
    National Association of Collegiate Women Athletics Administrators
    Learning Aids
    Chapter 3. Leadership and Management
    Erianne A. Weight
    Leadership Lesson: Building a Strong Team and Avoiding Turn Wars
    Communication and Leadership
    Learning Aids
    Chapter 4. Compliance and Title IX
    Erianne A. Weight
    Gender Equity
    Leadership Lesson: The Importance of a Vision Framework
    Title IX Compliance
    Institutional Performance Program
    National Association for Athletics Compliance
    Learning Aids
    Chapter 5. Academics, Eligibility, and Life Skills
    Erianne A. Weight and Sally R. Ross
    Standards for Initial Academic Eligibility
    Standards for Recruitment
    Continuing Eligibility Standards
    Athletics Academic Advising
    Professional Organizations and Support
    Student Development Programming
    Leadership Lesson: Interdependence and the Win-Win Paradigm
    Learning Aids
    Chapter 6. Media Relations
    Robert Zullo
    Importance of Publicity and Good Public Relations
    Production of Media
    Website Interactivity and Innovation
    Generating Publicity
    Media Policy
    Media Training
    Speculating Versus Forecasting
    Crisis Management
    Crisis Management Plan
    Social Media and Continuous Surveillance
    Student-Athlete Privacy
    FERPA and Medical Issues
    Freedom of Information Act
    Public Relations Campaigns
    Career Concerns
    Current Issues
    Leadership Lesson: Negotiation
    College Sports Information Directors of America
    Learning Aids
    Chapter 7. Financial Operations
    Stephen L. Shapiro and Brendan Dwyer
    Financial Distinctiveness of Intercollegiate Athletics
    Organizational Structure of Intercollegiate Athletics
    Financial Configuration
    Financial Operations
    Financial Statements
    Leadership Lesson: Feed the Opportunities
    Collegiate Athletic Business Management Association
    Learning Aids
    Chapter 8. Marketing
    David J. Shonk and Alyssa T. Bosley
    Tickets and Promotions
    Marketing Intercollegiate Athletics
    Marketing and Atmospherics
    Community Relations
    National Association of Collegiate Marketing Administrators
    Secondary Ticket Market
    Dynamic Ticket Pricing
    Leadership Lesson: Movies and Meetings
    Learning Aids
    Chapter 9. Corporate Sponsorship
    Robert Zullo
    Compatibility and the Sales Process
    Measurement and Ambush Marketing
    Facility Naming Rights and Fair Market Value
    Outsourcing and UBIT Taxes
    Leadership Lesson: Seek First to Understand, Then to Be Understood
    Learning Aids
    Chapter 10. Facility and Event Management
    Robert Zullo
    Event Management and Operations
    Safety and Risk Assessments
    Fan Rights
    Facility Planning
    Facility Budgeting
    Facility Funding
    Current Issues
    Collegiate Event and Facility Management Association
    Leadership Lesson: Motivation 3.0
    Learning Aids
    Chapter 11. Alumni Relations and Athletics Development Offices
    Robert Zullo
    Cultivating Donors
    Clubs, Associations, Foundations, and Societies
    Broadening the Donor Base
    Motivating Donors
    Benefits of Giving
    Priority Seating and Parking
    Ways to Give
    Growing Affinity
    Clubs and Organizations Beyond Campus
    Concerns With Fundraising
    Current Issues
    National Association of Athletic Development Directors
    Leadership Lesson: Your Authentic Leadership Style
    Learning Aids
    Chapter 12. Support Services
    Landon T. Huffman and Coyte G. Cooper
    Holistic Development Staff and Services
    Sports Medicine
    Leadership Lesson: Sharpen the Saw
    Digital Media Services
    Equipment Services
    Learning Aids
    About the Editors

    About the Author

    Erianne A. Weight, PhD, is the director of the prestigious Center for Research in Intercollegiate Athletics and a member of the sport administration faculty at the University of North Carolina at Chapel Hill. She is involved in a variety of Division I athletics consultancies through her role as a research consultant for Collegiate Sports Associates. It is her hope that through research, there will be an increase in the quantity and quality of opportunities for athletic participation and education for young people throughout North America. As a former NCAA Division I heptathlete, she has firsthand insight on the tremendous potential of education through athletics.

    Robert H. Zullo, PhD, is the head of the sports management program at Seton Hill University in Greensburg, Pennsylvania. He taught previously at James Madison University and Mississippi State University. He has worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletics administration through experiences with the University of Virginia athletics department and the Virginia Military Institute. He is a member of the North American Society of Sport Management (NASSM) and the National Association of Collegiate Marketing Administrators (NACMA).


    All ancillary materials are free to course adopters and available at

    Test package.

    Includes questions in true-or-false, fill-in-the-blank, multiple-choice, essay, and short-answer formats that instructors may use to create customized tests.

    Image bank.

    Includes most of the art and tables from the text, sorted by chapter, and can be used to create customized presentations based on specific course requirements or used in creating other learning aids for students.

    The image bank is also available for purchase • ISBN 978-1-4504-8155-7