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Excerpt — Sport Public Relations-2nd Edition

Sport organization websites enhance stakeholder relationships

Constructing a website that accommodates the needs of constituents such as the media, community, consumers and fans, members, donors, and business partners and sponsors will help enhance these relationships.

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Media policy helps ensure consistent, fair, and ethical communication

Sport organizations command a high level of media attention, so sport managers should consider developing a media policy.

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Sport organizations capitalize on power of social networking

Public relations professionals have begun to harness the power and influence of social networking for promotional purposes through the use of social media releases (SMRs).

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