Excerpt — Sport Public Relations-2nd Edition

Constructing a website that accommodates the needs of constituents such as the media, community, consumers and fans, members, donors, and business partners and sponsors will help enhance these relationships.

Sport organizations command a high level of media attention, so sport managers should consider developing a media policy.

Public relations professionals have begun to harness the power and influence of social networking for promotional purposes through the use of social media releases (SMRs).