You have reached the Canadian website for Human Kinetics. Only orders shipping to a Canadian address can be completed on this website.

If you wish to continue click here, or contact the HK Canada office directly at 1-800-465-7301. If you wish to select the HK website for your region/location outside of Canada, click here

Feedback IconFeedback

Excerpt — Sport Marketing 4th Edition With Web Study Guide

Market research now drives decisions in the sport industry

We now turn our focus specifically to the sport industry. Except for conducting the occasional project, research has not held a regular role in the typical sport organization.

Read more →

Effectively use e-mail campaigns to strengthen consumer relationships

In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for most businesses - making money.

Read more →

Explore the emerging issues of law and sport marketing in social media

In this section, we consider several emerging issues at the intersection of the law and sport marketing.

Read more →