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Excerpt — Sport Club Management

Manager's leadership style influenced by personality, activity

Those in management positions must develop a leadership style. The selection of the style is contingent on the leader’s personal traits, the people she will lead, and the nature of the activity.

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Build effective coach-parent relationships

Rather than casting them as peripheral to the sport experience, club leaders and coaches should consider parents valuable resources who deserve to feel valued, respected, and central.

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Proper positioning imperative for sport club's success

Because the wants and needs of sport club consumers vary, there is no magic bullet or a cookie-cutter model for developing a sport club’s marketing efforts.

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Inventory used to build sport club partnerships

A sport club needs to determine what elements are in its inventory and which ones it is willing to offer a potential partner to meet that partner’s needs.

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