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Market research now drives decisions in the sport industry
We now turn our focus specifically to the sport industry. Except for conducting the occasional... Read More
Effectively use e-mail campaigns to strengthen consumer relationships
In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised... Read More
Explore the emerging issues of law and sport marketing...
In this section, we consider several emerging issues at the intersection of the law and... Read More