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Market research now drives decisions in the sport industry

Market research now drives decisions in the sport industry

We now turn our focus specifically to the sport industry. Except for conducting the occasional...

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Effectively use e-mail campaigns to strengthen consumer relationships

Effectively use e-mail campaigns to strengthen consumer relationships

In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised...

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Explore the emerging issues of law and sport marketing in social media

Explore the emerging issues of law and sport marketing...

In this section, we consider several emerging issues at the intersection of the law and...

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