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Excerpt — Managing Sport Events

Event organizers focus on revenue streams to maximize profitability

The budget consists of three primary elements: revenues, expenses, and net income or loss.

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Event partnerships require carefully crafted contracts

The main attraction of your event can be a game, a concert, or a performance.

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Postevent communication an integral component to overall event success

Communicating with the audience is important even after the sporting event is over.

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