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Excerpt — Creating Community

Positioning can improve agencies' economic outlook

Positioning your park and recreation agency requires that you understand, provide, and highlight the work you do that is important to policy makers and constituents.

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Demonstrating positive impact of services can win media coverage for park and rec agencies

To get media coverage, you need to promote something newsworthy. Not sure whether a story is newsworthy? Take a look at this list to find out.

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Action plan helps agencies prove value of recreational services

The California Park & Recreation Society’s 6-step plan for positioning your department as a key player in developing and supporting the community.

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