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Excerpt — Beyond the Scoreboard

Looking at the world through rose bowl-colored glasses

These days, fans are also participating in the management of leagues and teams, from voting players into All-Star contests via Twitter and text messages to influencing business decisions by way of powerful online fan forums and in some cases being directly involved in the ownership of a team.

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How is power shifting in the new sports marketing landscape?

A common denominator that transcends cultural and societal differences, sports are an enormous and growing business that delivers a massive and highly engaged audience game after game.

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How do cities reel in a mega event?

Each November, the NFL issues a 200- to 300-page bid book to cities looking to host the game. Draft bids are due in April, and the NFL’s 32 owners vote on the location at an owners’ meeting sometime thereafter.

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How did the internet help fantasy sports evolve?

In 2010, the estimated 29 million Americans who participated in fantasy football leagues, according to Liberty Media, helped the NFL achieve unprecedented television ratings across all of its broadcast platforms.

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