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Articles — Waterlogged

How people were convinced to drink despite not being thirsty

Groundbreaking book debunks myths spread by sports drink industry.

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Prominent medical journal validates claims made in groundbreaking book

According to internationally recognized human performance expert Tim Noakes, overhydration poses a much more common and dangerous risk to endurance athletes than dehydration. The stance Dr. Noakes takes against the overuse of sports drinks during prolonged exercise, featured in his acclaimed new book Waterlogged: The Serious Problem of Overhydration in Endurance Sports, runs counter to decades of widely accepted marketing messages from the sports drink industry about hydration. But Noakes' claims are now being confirmed by one of the world's most prominent medical journals. The July 2012 issue of the British Medical Journal (volume 345, issue 7866) features an exposé...

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