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Free chapter from International Sport Management

International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management.

In this free chapter, “Strategic Management in International Sport,” the concept of comparative advantage is used to provide a theoretical context for the identification and discussion of the factors that have both encouraged and restrained the globalization of the sport industry. Strategies used to expand sport organizations' markets across geographical borders are identified and examined. This chapter also introduces various cultural, political, legal, economic, ethical, and logistical factors that continue to influence sport organizations seeking to succeed in the international marketplace.

Click here to access the free chapter.